Nice to meet you!
Hello! I'm Carolyn, a digital marketing leader with 15+ years of experience in growth strategy, content, paid ads, SEO, CRM, and social media. Committed to driving brand growth, I lead high-performing teams, optimize budgets, and deliver results through data-driven innovation and collaboration.
Key Accomplishments
These are just a few of the key milestones I've achieved throughout my career.
Record-Breaking Results
While at PTC, I drove record-breaking growth in conference registration, increasing PTC'25 attendance by nearly 40% and PTC'24 by 15%. These were the largest conferences in PTC history, with over 9,400 participants from 80+ nations.
Scaled Growth &
Optimized Campaigns
As Head of Marketing at Adscend Media, I grew their user base by 25%, expanding it from 4 million to 5 million. I also optimized paid ads and cut cost-per-conversion by 55%.
Leadership &
Omnichannel Strategy
I have directed cross-functional teams, led omnichannel marketing strategies, and collaborated with C-suite executives to drive company-wide success in multiple roles.
High-Impact Brand
& Social Growth
Organically, I grew a personal brand to 58K+ followers, achieving 12M+ TikTok views and 1.5M+ YouTube views.
Skills & Expertise
Marketing Strategy
Development
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Integrated Marketing Campaigns
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B2B & B2C Marketing Strategy
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Omnichannel Marketing
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Innovative Marketing Solutions
Brand Management
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Corporate Communications
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Product Marketing
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Visual Branding Alignment
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Brand Growth
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Public Relations
Digital Marketing Strategy
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SEO & SEM Expertise
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Social Media Marketing
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Content Marketing
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Performance Marketing
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Paid Ad Campaign Management
Lead Generation & Nurturing
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Customer Acquisition & Retention
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Funnel Optimization
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A/B Testing & Optimization
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CRM Tools
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Follow-up Automation
Marketing Analytics
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Data-Driven Marketing
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KPIs & ROI Tracking
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Market Research & Analysis
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Google Analytics, GTM
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Ad Campaign Optimization
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Social and Email Analytics
Growth Marketing
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Conversion Rate Optimization
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Paid Advertising Strategies
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Email Marketing Campaigns
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Organic Engagement Growth Strategies (that create raving fans!)
Leadership & Team Development
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Mentorship & Coaching
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Crisis Management
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Cross-Team Collaboration
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Strategic Planning
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Collaborative Approach
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Empowering Leadership
Performance Marketing
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Paid Media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft/Bing Ads)
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Retargeting & Programmatic Advertising
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Strategically Scaling Growth
Content Marketing
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Email Marketing Campaigns
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Social Media Strategy
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Thought Leadership & Creative Content that Converts
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Long Form & Short Form Video Strategies + more
Acquisition & Retention
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Customer Segmentation
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User Experience & Personalization
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Data-Driven Insights
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Automated Personalized Communications Strategy
Omnichannel Marketing
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Social Media Marketing
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Paid Ads & Retargeting
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Email, SMS & Push Marketing
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Partner Marketing
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Content Calendar Planning
Strategic Partnerships
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Corporate Sponsorships
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Affiliate & Influencer Marketing
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B2B Collaborations
"Carolyn is a detail-oriented marketing professional who demonstrates tremendous work ethic, leadership skills, and a strong passion for marketing and achieving the best results possible. I had the pleasure of managing Carolyn, she is a great team player, brings a spark of positivity and excitement for the work, and would make a great asset to any company."
- Philip Shapiro
CEO
Adscend Media
"I had the pleasure of working alongside Carolyn during her time as the Head of Marketing at Adscend Media. She enthusiastically and effectively handled various campaigns and showed a great understanding of digital marketing strategies and solutions. Carolyn is dependable and brings a structured approach to her work. She is not afraid to go the extra mile and is a great team player. I'd be happy to work with her again in the future."
- Andrew Maya
SVP, Revenue & Operations
Adscend Media
“Carolyn is a dynamic and creative marketing leader known for her energy, confidence, and efficiency. She inspires and empowers her team while driving them toward ambitious goals. With a keen eye for detail, she consistently goes above and beyond to deliver high-quality branding, messaging, and content."
- Carolyn Pohl